PPT On Perception
Perception Presentation Transcript:1. Perception
The process by which an individual selects, organizes, and interprets stimuli into a meaningful and coherent picture of the world.
You can see a white vase as figure against a black background, or two black faces in profile on a white background
3. Ambiguous figures
Can be seen in different ways to make different images. Best known ambiguous figure is “Old Woman/Young Woman,” by E. G. Boring
4. Müller-Lyer Illusion
The two lines above are the same length, but the diagonals extending outward from both ends of the lower line make it look longer than the upper line
5. What is Perception?
YOUR interpretation of “reality” after information/stimuli is …
6. Filtered out Selected Organized Defined ….using YOUR existing…
7. Elements of Perception Sensation The absolute threshold The differential threshold Subliminal perception
8. Sensory Receptors:
The human organs (eyes, ears, nose, mouth, skin) that receive sensory inputs. Absolute Threshold : The lowest level at which an individual can experience a sensation. Differential Threshold : The minimal difference that can be detected between two stimuli. Also known as the j.n.d. (just noticeable difference). Subliminal Perception: Perception of very weak or rapid stimuli received below the level of conscious awareness.
9. Price/Quality Relationship
The perception of price as an indicator of product quality (e.g., the higher the price, the higher the perceived quality of the product).
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